MWN Blog Archive: Learn about podcasting with AWC on March 13 @ Specs Howard

Tuesday, February 12, 2019

Learn about podcasting with AWC on March 13 @ Specs Howard

Why is podcasting a trend you need to follow?

Podcasting is a rapidly growing, important channel that should be in every digital strategy. A powerful storytelling medium that will build long-term relationships and generate web/social media traffic and media coverage for your business, organization or cause.

Between 2018 and 2022, projections indicate that podcasting advertising revenue will grow at a nearly 30 percent annual rate. Even traditional communications platforms such as television are using podcasting as a way to grow audiences and mine for stories.

How can communications professionals and other professionals use podcasting successfully to present relevant topics and potentially advance their careers?

We look forward to seeing you at this "must see" program on how to strategically utilize podcasts and plan, organize and promote them successfully.

Our expert panel, will provide advice and expertise from their leadership in podcasting.

Expert Panel

Zak Rosen is Director of Podcasts at Graham Media Group. Zak is the producer of the How to Survive the End of the World podcast. He is a Detroit-based story maker, featured on many radio broadcasts such as NPR, CBC, BBC, PRI, APM, Deutsche Welle and Radio Helsinki. Along with his wife, Zak also created and hosted the podcast, Pregnant Pause with Zak and Shira.

Juliet Hinely is a freelance audio producer and story editor. She produces, edits, sound designs, and consults on narrative audio works for podcasts, audio tours, live events, and more. At Audible, she helped develop and produce their original comedy and educational programming. Based in Ypsilanti, she co-curates the live listening event series Radio Campfire, and hosts a small audio artist residency, called The Listen Inn.

David Philips and fellow geek Tom Waltonspiel began producing the IT in the D podcast. By 2015, after helping others develop their own podcasts, they formed a multi-studio network now known as Podcast Detroit, with more than 100 productions, almost 300,000 weekly listeners and 20M total listens.