Monday, June 27, 2016

TOMORROW: Free Book Vending Machines Installed in Detroit to Combat Local Book Deserts #BookBattle

The award-winning Soar with Reading program is bringing five book vending machines to Detroit that will provide free books to kids all summer long. In research commissioned by JetBlue, areas of Detroit were found to be book deserts, areas where children and their families have little or no access to purchase age-appropriate books. The Hamtramck area of Detroit was found to only have one book for every 42 children.


To launch the program, Detroit Outfielder Justin Upton  and actress Victoria Justice will help unveil the machines tomorrowTuesday(6/28) at 10 a.m. They will read to local children in attendance and help kids use the machine. The event will be hosted at the Matrix Center (13560 E. McNichols; Detroit, MI 48205).


Please note this is an invitational event and media must be credentialed.





Becky Brand

Account Supervisor

40 Broad St., Boston, MA, 02109

O. 617-226-9518  M. 631-235-1052



In 2011, JetBlue launched Soar with Reading, a program designed to encourage kids' imaginations to take flight through reading and get books into the hands of kids that need them most. Since its inception, JetBlue and their partners have donated over $1,750,000 worth of books to kids in need. This year's donation of 100,000 books is in partnership with Random House Children's Books.


This year, Soar with Reading will expand its book vending machine program to Detroit – installing five machines in locations across the city:

Samaritan Center | 5555 Conner Street; Detroit, MI 48213

Northwest Activities Center | 18100 Meyers Road; Detroit, MI 48235

Patton Park | 2301 Woodmere Street; Detroit, MI 48209

Rosedale Park Baptist Church | 14179 Evergreen Road; Detroit, MI 48223

Matrix Center | 13560 E. McNichols; Detroit, MI 48205


For the second consecutive year, Soar with Reading will host the #BookBattle, an online voting competition that allows the public to choose which city will receive books next summer. For additional information, please visit



JetBlue is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 96 cities in the U.S., Caribbean, and Latin America with an average of 925 daily flights. For more information please visit

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