Friday, September 30, 2011

Tomorrow... October is upon us! Just 20 days remaining before The Shark comes to Detroit! via @stephanieljones

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Official Flyer Daymond John

Library eBooks Now Available for Kindle via Chelsea District Library #michigan

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About Us

The Chelsea District Library is nonprofit organization whose mission is to provide equal access to quality resources that serve the lifelong cultural, educational and informational needs and interests of all people.  The Library currently serves 14,000 residents in the Chelsea district - City of Chelsea plus Dexter, Lima, Lyndon and Sylvan townships and more than 20,000 individuals visit the Library each month.  The Library's state-of-the-art facility is an access point for information including: books, periodicals, DVDs, CDs, audiobooks, downloadable e-books, subscription databases as well as access to the Internet.  In addition to providing dynamic services to complement and support local schools and other important community needs, the Chelsea District Library strives to present timely, interesting and high-quality programs and events to engage and enrich the Chelsea community.


Anna Cangialosi, Marketing Coordinator
Chelsea District Library

October Scribal News Calendar VIA @scribalpress

October News is now available.

I am happy to tell you that with 10 more published editions I will be
celebrating my 100th birthday of publishing the Scribal News Calendar.

Just click the link:

Sylvia McClain

WRITING PROMPT: The Time Is Now, Week 39 VIA @poetswritersinc


P&W Big White Logo
 THE TIME IS NOW          SEPTEMBER 29, 2011  

Quick Links
The Time Is Now

Poets & Writers Magazine


About Us

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Welcome to The Time Is Now, your weekly poetry and fiction prompts to keep you writing all year long.   


Transform one of your poems into an artisanal object of some kind using found or recycled materials. Send a photograph of it to for possible inclusion in a slideshow. Include Artisanal Object in the subject line.  


A major catastrophy has occurred that has changed the way we live and the environment in which we live. Write a story that conveys this post-apocalyptic environment without describing what has happened, using the setting and characters to suggest it instead.   



Each week we recommend a book--a newly published title or an invaluable classic--that will help you on your writing journey. This week's pick:

StorycraftStorycraft: The Complete Guide to Writing Narrative Nonfiction (University of Chicago Press, 2011) by Jack Hart
Don't miss out on the latest grants, awards, contests, and conferences. Join the community of writers!

Poets & Writers Magazine September/October 2011  

Poets & Writers is the primary source of information, support, and guidance for creative writers. Founded in 1970, it is the nation's largest nonprofit literary organization for poets, fiction writers, and creative nonfiction writers. Learn more at

New Program from Dzanc Books #michigan #publisher

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Dzanc Books


The following is the Press Release for Dzanc Books latest program, The Dzanc Sessions: Online Writing Workshops. Please take a look and feel free to share this with anybody that you believe would be interested.


Thank you,


Dan Wickett

Dzanc Books/EWN






For Immediate Release


Dzanc Books Introduces the Dzanc Sessions: Online Writing Workshops 


September 30, 2011 (Ann Arbor, MI)--Dzanc Books is pleased to announce our newest writing workshops.  The Dzanc Sessions are designed for writers who are ready to amplify, polish, and advance their writing. An eclectic platform of craft-based workshops are offered in a series of online sessions throughout the year, with specializations in fiction, nonfiction, poetry, and screenwriting. The Dzanc Sessions are an extended form of Dzanc's current one-on-one mentoring program which, in the last year alone, has enabled Dzanc students to have their works published in dozens of leading journals, including PANK, The North American Review, The Citron Review, and many others.   Dzanc instructors including Meg Pokrass, Amy Minton, Janet Freeman, Yelizaveta P. Renfro, Robert Lopez, Gail Konop Baker, and others have taught workshops both independently and through universities and have published many widely praised books, as well as seen their work included in Best of the Web, the Wigleaf Top 50, and Best American Essays.


The initial sessions will debut in October: a slate of six workshops are led by award-winning literary artists who are committed to engaging deeply with your work. In these classes, both beginning and experienced writers will find opportunities to strengthen their writing, to approach it from new angles, and to grow as confident and skilled creators. In each workshop, writers will receive detailed feedback on multiple drafts of their writing.


The sessions will begin the week of October 16. Each class spans eight or ten weeks. The content of the class is the same regardless of the time span; it is merely accelerated in the eight-week version. Eight-week Session One classes run through the week of December 4. Ten-week classes run through the week of December 18.


The price for workshops is $325 and can be paid through PayPal. The cost also includes a three-month membership to the Dzanc Books eBook Club. (Or, if you do not have an e-reader, you can select a free copy of any print title from Dzanc Books.) The bulk of registration fees support the non-profit work of Dzanc Books. A portion of it supports the work of the instructors and the administration of the Dzanc Sessions.


More specific details as well as individual course descriptions can be found at the Dzanc Books website at and questions can be sent to the Dzanc Sessions Administrator, Anna Clark at .


About Dzanc Books


Dzanc Books was created in 2006 to support great writing through the publishing of amazing new works, and to advance nationally by way of our community outreach programs the growth of  public readings and creative writing workshops.  As a non-profit, 501(c)3 organization, Dzanc Books not only publishes literary fiction, but works in partnership with literary journals to advance their readership at every level. Dzanc is also fully committed to developing educational programs in schools.


For more information on Dzanc Books and its mission, imprints, books, authors, awards, and programs, please visit


* * *




Check out Diamond in the Rough Newsletter by @RoseyDXoXo

Diamond In The Rough
   October 2011  Fall Fresh Edition

The Fundamentals of Reading

Did you know 50% of adults do not read? And even those who do, do so for work or school purposes only. When is the last time you've read a book? Do your children only read school related material? When is the last time you have read to your kids or the elderly? The reality is most of us do not read. Social media, the IPHONE and the IPAD are dominating forms of technology. But with a 50% illiteracy rate in the city of Detroit, we all need to become interested in reading books again.  Let's learn to use this age of technology for our reading benefit. After all, reading is fundamental! 

Did You Know??

Reading is a great stress reducer!  Particularly when engaging in inspirational material.  Check this out:

Tip of the Month

Challenge yourself to READ a story to a youth, or a person who cannot read this month! Fall Fresh and do something new!!

Upcoming Events

Motown Writers Network
Barnes and Noble Cafe'Cass Ave
 (WSU Campus)
Second Saturday (Oct 8)

Thursday, September 29, 2011

BOOK TALK: Southfield Public Library PR The Spirit Hunter & The Skeptic #MICHLIT









September 29, 2011


Community Outreach

For Release:











                  The Spirit Hunter & The Skeptic @ the Southfield Public Library


                                                                                                                                                       Southfield, MI – Ghosts, spirits, paranormal events are they real or have another explanation?  Investigate this further in a dual-speaker presentation about hauntings and investigating the paranormal at the Southfield Public Library on Wednesday, October 12 at 7:00pm in the Meeting Room.


The Spirit Hunter:


After some serious snooping, author Sandy Arno Lyons was able interview patrons, employees and owners of various Michigan hotels, restaurants and bars to get first-hand accounts of unexplained phenomenon. Sandy will speak about her book, Michigan's Most Haunted: A Ghostly Guide to the Great Lakes State, which features more than 25 true tales from 8 properties along with history, pictures and contact information.


The Skeptic:


Many phenomena once believed to be supernatural or paranormal have been explained through scientific investigation. Lightning, once believed to be bolts of energy cast down by angry gods is now understood as electricity. Today, the science of electronics allows us to see and speak with people on the other side of the world; something that would have been considered magical just 100 years ago. Robert Elmouchi, founder of Paranormal Investigators Group, will talk about why we should conduct scientific investigations of paranormal phenomena and his quest for new truths that may profoundly change our understanding of nature.


            Southfield Public Library is located in the Southfield Municipal Complex, 26300                                         

           Evergreen Road.  Visit the Library's Home Page at For

           further information, please call the Guest Services Desk at 248.796.4224.



[Book Marketing Expert] The Quickest Way to Kill Your Online Success via @bookgal

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
Sept. 29, 2011 Issue #256
in this issue
-- Note From The Editor
-- Combined Book Exhibit Upcoming Book Fairs
-- Feature Article: The Quickest Way to Kill Your Online Success
-- Sign Up Now: Author101University
-- Just for You: AME's Book Marketing Resources
-- Book Bits and Bites
-- Keeping our Characters Real
-- The Surge of eBooks!
-- Submissions Accepted: The 2012 Indie Excellence Awards
-- Raise Your LinkedIn Profile
-- Penny in the News!
-- Hear What The Publishing Insiders Have to Say
-- It's All About You
-- Website Sins to Avoid
-- Link Sharing FYI
-- Share Your Content Widely
-- Social Media Snippet: Timing Your Tweets
-- Social Media Snippet: Who's Following You?
-- Reader Tip!
-- ------------------------------------------------------------

Penny C. Sansevieri, Editor


You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Thank you for joining us for another issue, we are really stoked that you're here! You know I was reading this article on crop-sharing the other day. Have you ever heard of that? It's where several farmers tend to and sow land that they divide amongst themselves but none of them owns.

When it came time to harvest they would reap the benefits - but not always. If the farmer or person who owned the property decided to kick the crop-sharing farmers out, they would lose their harvest. Have you ever considered how similar your social media strategy is to this analogy? You tend to, plant and grow your presence online - but is it your real estate to own? This week we take a close look at social media and the smartest way to approach it.

We're so glad you are here again, we love that you read our newsletter and we get consistent feedback on how much you love it. We love it, too! So thanks for letting us be with you on this incredible journey!

Enjoy this wonderful season! I don't know about you but I'm so thrilled that Fall is here, it's my favorite time of year.

Wishing you publishing success,

Penny, Paula, Sherrie, Amy and everyone at Author Marketing Experts, Inc.

Combined Book Exhibit Upcoming Book Fairs
2011 American Association of School Librarians Minneapolis, MN
Oct. 26 to Oct. 30, 2011

Once every two years the American Association of School Librarians holds its official conference and trade show. AASL has more than 10,000 members so it's not surprising that the biannual trade show is so well received. More than any other group, school librarians typically go through the Combined Book Exhibit book-by-book as if on a treasure hunt. AASL is also the largest national audience for K-12 books.

Registration & Display Copy Deadline: Friday, Sept. 30, 2011

2011 Ohio Library Council Toledo, OH
Oct. 26 to Oct. 28, 2011

Ohio has always had a reputation for being a state concerned with libraries, often cited as the state that spends the most on its libraries per capita. Like the rest of the country, hard times eventually caught up. But it looks like 2011 will be a return to form, with nearly 40 new or additional levies passed to support libraries throughout the state, and an increase of more than 10% in statewide library funding. With these changes, Ohio Library Council's 2011 book fair should reestablish the state as a powerhouse in the library market.

Registration & Display Copy Deadline: Friday, Oct. 7, 2011

For more information email

Feature Article: The Quickest Way to Kill Your Online Success
I have a friend who lives in San Diego. She and her boyfriend rented this lovely home outside of the city. They have tons of land, a great house. It was really a fantastic deal. Since they were in such a good place, the rent was cheap and they had no intention of moving anytime soon, they decided to do some minor renovations to the house. This became their "weekend warrior" project. They'd paint, tinker, plant and in the end, they had a great and slightly improved property. Then one day the owner stopped by for a visit. "Bad news," he said, "I need to sell this property and I have a buyer who wants to offer top dollar, in a market like this I'm sure you understand why I need to take it." They had 30 days to move out.

Now, you might think this is a very sad and unfair situation, but it happens all the time. And it doesn't just happen to real estate, it happens online too. It's a great thing, this social networking, but what a lot of people forget is that you don't own the sites you are populating. While Facebook owns the world (pretty much) right now, things could change. But more than that, sometimes a slight "uh-oh" from you and a slight violation of the site's terms of service can cause you a world of grief. We had a client several years ago who built up 5,000 friends on his personal profile. I kept cautioning him about doing promotion on that page as Facebook has rules against doing promotion on a personal profile. He continued to do promotion (though not heavy) and lost his page. He never got it back. His entire tribe of 5,000 people was lost in the minute it took Facebook to pull down that page.

Don't get me wrong, it's great to utilize these tools and promote yourself, but just remember: as much as you might feel "at home" on Facebook, LinkedIn, Google+, YouTube, and Twitter, you don't own these properties. They do. Be smart and make sure you aren't making these sites the center of your success. Here are a few tips to help you own your real estate:

Website. You should always, always, always have a website. I know some authors who use Facebook as their websites. Big mistake. I know other authors who get a website that doesn't belong to them, meaning they are part of a community of free sites they don't own. If the community decides to stop doing websites and goes away, guess what happens? So does your content.

Smart Social Media. One of the things I really recommend is that you center all of your content around your website. That's partially why I suggest linking your blog to Facebook and Twitter. The content starts on your site and gets funneled from there, rather than in reverse.

Other ways to promote. Consider other ways to promote your stuff that isn't social media centric. Interviews on (other) blogs or websites, for instance. Yes, you are still putting stuff out there on other sites, I'm not saying not to. I'm saying that you need to make sure that whatever content you put out there is reflected on your site as well.

Duplicate content. There's a problem with posting huge amounts of duplicate content online, but unless you are pushing hundreds of pieces out a month, I doubt you have anything to worry about. However, the flip side is that you want to make sure you have copies of all the content you put out there. If you're uploading a video on YouTube, don't delete it off of your computer because you think it's "safe" on this site. It may very well be, but if you lose your page or YouTube gets bought (again) and morphs into something else, you're in trouble.

Enhanced website. When I talked about having a website, I'm not just talking about having a one or two-pager. I mean have a robust site packed with content. Make sure that you have a blog, and you might consider adding a resource section, etc. All information about your books should be on the site (don't rely on Amazon to house this for you) and be sure that any ordering information is on your site as well. Wait! You might ask, is Amazon in danger of going away? Not likely. But as they've shown in the past by pulling down books and buy buttons without warning: Amazon can do whatever it wants.

Traffic. So, the nitty gritty of promotion is what? Sales, right? Sure, and exposure too (though I think you should target exposure first, then sales, but that's another article). If you're sending all of your traffic to social media sites, guess what? Your website traffic is probably pretty low or non-existent. If you send traffic to social media sites guess who benefits? Well, certainly you do in the way of exposure, but long-term this isn't a good plan. Let me explain why.

If you aren't promoting your site as the center of the universe, and instead pushing people to social media sites, then your website isn't getting those super valuable incoming links from blogs, websites, etc. that you are promoting yourself to. As a result, your site will sink in Google rankings. That means if you lost one or more of your social media sites, you could certainly pick up the pieces and start sending people to your site, but that will be a long, hard haul. Better to focus on that now and gather that traffic, along with the buzz you create in social media, so you aren't caught with a zero starting point if anything happens.

You might think that the moral of this story is a slightly paranoid "trust no one" mantra but it's not. It's about protecting your stuff and being a smart and savvy author. You would never open up a store in a mall without a lease that locked you in for a certain amount of time, right? While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites. You might do a fantastic job of driving traffic, fans, and likes to various pages. But the reality is that you should focus on what you own, your website. I love my social media sites and yes, it's a widely known fact that I'm addicted to Twitter. Yet they aren't the center of my online universe, my website is. Yours should be, too.

Sign Up Now: Author101University
Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you're an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals?

You'll be engaged as top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges. This event will be held Oct. 27 to 30 at the Green Valley Ranch in Las Vegas, NV.

For information, and to sign up, visit

Just for You: AME's Book Marketing Resources
"Like" our AME Facebook Page for marketing articles and tips, YouTube videos from our book marketing channel, notices about upcoming webinars, Publishing Insider shows, and more:

Need Book Marketing Content? Visit the articles page on our AME website and you'll find a range of articles by Penny, which may be used along with her byline (provided at the top of the page) at no cost. The complete list is at

Learn 'How to Succeed Online and Sell More Books' and much more on AME's Book Marketing Channel on YouTube. New videos are added regularly to keep you up to date on all things book marketing!

Book Bits and Bites
Banned Books Week Sept. 24 to Oct. 1 - Banned Books Read Out Launched Online:

Reader Havens - Top 10 Cities for Book Lovers:

For the Ages - The Last Words Of 25 Famous Dead Writers:

Nostalgia for Days Gone By - Why do Adults Read Children's Books? Blame Modern Life:

Keeping our Characters Real
I recently read a medical thriller by Michael Palmer, which I was enjoying a great deal until about the last 20%. The protagonist is a doctor who has Asperger's syndrome, and from the character I learned something about what life is like from behind the eyes of a high functioning "Aspie." The plot was intriguing, the main characters likeable, and there was a great twist. So what was my problem with that last bit of action?

Without giving anything away, let's just say that one of the characters has been tortured, yet immediately jumps up and does heroic deeds without the serious injuries the character sustained interfering at all. Another character comes close to drowning and suffers serious cuts and bruises, but disregards all that and plunges on. Adrenaline could certainly account for some of that energy but, come on - torture?

As a mystery writer, I fully understand that our stories are not real life and that characters in books have to do things that ordinary people in the same situation probably wouldn't do. But shouldn't their experiences leave some mark on them? My older son broke his collarbone in a motorcycle accident. Now, he's big, tough, and a bodybuilder, but eighteen months later he still experiences significant pain in his shoulder. If he were a fictional character he would be immediately jumping from one building to another like Spiderman, disregarding injury or pain.

Seeing people die in horrible ways, maybe even having to kill or seriously injure someone - has got to impact our characters in life-changing ways. In real life, if someone fails to deal with such experiences directly, they would likely suffer from post-traumatic stress disorder. In fiction, that could make for all sorts of interesting sub-plots.

We want our readers to identify with our characters, and over time, whether it's through the arc of one book or an entire series, come to care about them as if they were old friends. An important part of making a character real is to give them human frailties, both physical and emotional, which means reacting to the challenging - okay, awful - things that happen to them in the plot. So, if your protagonist has just faced down a killer and shot him or her, I want to know how he feels about it. Is he exhilarated, or does he experience pangs of guilt? Or is she just plain exhausted by what she's gone through? If your protagonist was kidnapped and threatened, brutalized, perhaps, when she escapes from the situation, does she begin to feel as if she must now always look over her shoulder? Can she ever feel safe again? Does she have nightmares about what happened to her?

I addressed this issue in my third mystery, Dead Write, where my protagonist, forensic handwriting expert Claudia Rose, was still suffering emotionally from traumatic experiences she'd undergone in Written in Blood, the previous book. Having lost a friend to a brutal killer, and after witnessing violent death, etc., Claudia is experiencing depression. She tries to hide how she's feeling by withdrawing into a shell, but the distance this creates causes uneasy ripples in her relationship with her lover, Joel Jovanic. The trauma also brings up painful old memories of a childhood situation that continues to haunt her.

Our protagonists are expected to have a character arc and to have learned something by the end of the book. By using what happened in one book as a stepping stone to Claudia's emotional growth in another, I was able to give her character more humanity - humans suffer and hopefully, we grow from it. Our characters should, too.

Guest post by Sheila Lowe. Like her character Claudia Rose in the award-winning Forensic Handwriting Mysteries series, Sheila Lowe is a real-life handwriting expert who testifies in handwriting-related court cases. She's a frequent guest in the media and was invited by Lifetime Movie Network to provide information and analyses of criminals on its website as a tie-in for Jeffery Deaver's The Devil's Teardrop movie. Sheila holds a Master of Science degree in psychology and is the author of the internationally acclaimed The Complete Idiot's Guide to Handwriting Analysis, Handwriting of the Famous & Infamous, and the Handwriting Analyzer software.

The Surge of eBooks!
According to Neilson Online, more books were sold on the Internet in 2008 than any other product. Amazon recently reported that 180 eBooks are sold for every 100 hardbacks and they expect digital will surpass paperbacks before the end of the year.

Submissions Accepted: The 2012 Indie Excellence Awards
The Indie Excellence Awards contest is taking submissions!

NIEA celebrates overall excellence, including design and promotional text. To enter, please send one copy of your book per category entered. Books with publication dates of 2009, 2010, 2011 and 2012 are eligible. Books published anywhere in the world may be submitted as long as they are in English and can be purchased in the United States.

For more information, expanded category listings and entry forms please visit:

Raise Your LinkedIn Profile
Did you know LinkedIn has more than 100 million professional users? Learn five simple tips for increasing your visibility on the site:

Penny in the News!
* Penny's article "Twenty Ways to Drive More Traffic to Your Website and Blog" appeared on the RoadRunner syndicate:

* Penny will be one of the panelists for the Amazon Book Marketing Secrets Round-table webinar Oct. 26:

* Penny has a series on book marketing underway at BookBuzzr,

* Keep up with Penny's latest publishing/marketing piece for Huffington Post,

Hear What The Publishing Insiders Have to Say
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - has to offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go!

Upcoming show:

How to Get Your Book Reviewed, Tuesday, Oct. 4 at 7 p.m. Eastern

It can be a challenge to get your book noticed amid the hundreds of thousands of new titles published every year. With so much competition, reviews are one of the best ways to boost book sales. Join us as guest Dana Lynn Smith discusses how to find prospective reviewers, request reviews and then take those published reviews to the next level.

About our guest: Dana Lynn Smith, author of the Savvy Book Marketer Guides, has a degree in marketing and 16 years of publishing experience.

Shows available for download at

* All About Ghostwriting
* Publishing Insights from Ellora's Cave
* Re-Purposing Your Content
* The Future of Author Events
* Selling Your Book in Bulk and Special Sales
* What Authors Must Know About Book Cover Design
* Literary Agents and Their Evolving Role in Publishing
* The Dos and Don'ts of Distribution, Parts 1, 2 and 3
* SPECIAL GUEST Seth Godin: Poke the Box
* Smart Self-Publishing: Why Book Design & Editing Matter
* Smart Self-Publishing: Making Money with eBooks
* Smart Self-Publishing Series: Becoming Your Own Publisher
* Branding: The Secret to Selling More Books
* Secrets to Getting Your Book Into Libraries
* Getting Your Book into Bookstores with Elaine Wilkes
* This Book Will Make You Money with special guest Jim Kukral
* How to Make Money on Twitter
* A Self Publishing Success Story
* From Blog to Book
* The Digital Book Revolution
* Powerhouse Promotion with Marci Shimoff
* eBooks: the Savior of Publishing or the Foe? with Joe Konrath
* Special Guest Mari Smith, queen of Facebook
* All Things Twitter! with Warren Whitlock

It's All About You
Your "About" page is a well-trafficked part of your blog, but does it really tell people what they need to know? Here are 10 rules to consider:

Website Sins to Avoid
There are 10 deadly sins of website design, but you don't have to become a victim:

Link Sharing FYI
Those links you share have a limited time to make an impact. Learn how to maximize their effect:

Share Your Content Widely
Want to have your blog post to social networking sites including Twitter and Facebook? Try It's a great way to spread your content out over a number of social media platforms!

Social Media Snippet: Timing Your Tweets
Want to know the best time of day for you to Tweet? Check out Fantastic service that analyzes your Tweets and response and tells you when it's best to post!

Social Media Snippet: Who's Following You?
Ready to analyze your followers? Formulists puts your followers into buckets so you know who they are, what they do, etc. Great service!

Reader Tip!
If you've got a Reader Tip you'd like to share, please send it to with the subject line "reader tip." Submissions should be 75 words or less.

Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to with the subject line "Author Services Info." You can also visit our website at

Reprint permission
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Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

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We never rent or sell subscriber lists to any third party. Your privacy is very important to us. Always.

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----- Copyright 2011 Author Marketing Experts, Inc. -----

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