"How to Get Major Companies and Nonprofits to Sponsor The Promotion of Your Book”
Hi Sylvia,Scott Lorenz of Westwind Book Marketing.
What if in less than 18 months, you could accomplish the following without spending one red cent of your own money?
Have a major PR firm representing you and getting you booked on...
* ABC World News
* National Public Radio (NPR)
* Oprah & Friends
* 63 major radio stations
And then...
What if companies like Coca-Cola, Wachovia, Yahoo, Toyota, Sony Pictures plus other Fortune 500's and leading non-profits offered to...
• Buy 50,000 copies of your self-published book every year
• Make it possible for you to get $500,000 in advances for your next book,
• Pay you fat speaking fees for 65 speaking engagements
• Give you testimonials from their CEO
• Send emails to 100,000+ of their customers or volunteers promoting your book or business
• Feature you on their website and guarantee you'll get at least 5 million impressions.
Is the above a fairy tale?
Can it REALLY happen ... especially if you're not already famous?
It already has for Brendon Burchard, an author and speaker who's figured out some really ingenious ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts.
To discover how you can use his methods to promote your own book, product or business, you're invited to a free telephone seminar on Thursday, October 24th in which you'll hear Brendon interviewed by Steve Harrison:
http://j.mp/1i7jVmZ
In the interest of full disclosure, you should know I'm a compensated affiliate for Steve's programs. Here's just some of what you'll learn on Thursday's call with Steve and Brendon:
• What to do step-by-step to get a major company to sponsor your national promotional tour and pay for everything!
• Why the current economic downturn means more big companies and non-profits sponsoring authors, speakers and entrepreneurs -- even if they're not famous.
• A website you can use to find potential sponsors and promotional partners.
• The "secret phrase" which gets big nonprofit organizations to endorse your book and promote it to their members.
• The title of the BEST person to contact with your proposal and why you should never send one done with Microsoft Word.
• The #1 fatal mistake to avoid making when trying to land a deal a sponsorship deal with a Fortune 500 company.
• How to write a short proposal that gets huge companies to sponsor you -- even if you're an unknown, self-published author (HINT: there are five elements and he'll reveal all five on the call.)
and more!
Again, to sign up for Thursday’s call go here now: http://j.mp/1i7jVmZ
One more thing Sylvia, if I can ever be of service to you in the promotion of your book please contact me.
Be sure to check out my new article below about Authors: Use Alliteration for Illumination of Your Book Title.
Good luck!
Scott Lorenz
President
Westwind Communications
Office: 734-667-2090
scottlorenz@westwindcos.com
www.book-marketing-expert.com
Follow me @aBookPublicist
Westwind Communications
Alliteration
is a very useful literary tool. Alliteration is simply defined as the
occurrence of the same letter or sound at the beginning of adjacent or
closely connected words and also the repetition of an initial consonant
sound, as in "a peck of pickled peppers." Incorporating alliteration
into your book title can help people remember your work and it will
stick out in people's minds. Here are a few examples of books with
alliteration in their titles:
The Teeny Tiny Teacher by Stephanie Calmenson
The Magical, Mystical, Marvelous Coat by Catherine Ann Cullen
Of Mice and Men by John Steinbeck
A Tale of Two Cities by Charles Dickens
The Great Gatsby by F. Scott Fitzgerald
Pride and Prejudice by Jane Austen
Sense and Sensibility by Jane Austen
Love's Labor's Lost by William Shakespeare
The Pickwick Papers by Charles Dickens
The Princess and the Pea by Hans Christian Andersen
Fahrenheit 451 by Ray Bradbury
Caesar and Cleopatra by George Bernard Shaw
The Wonderful Wizard of Oz by L. Frank Baum
Tinker, Tailor, Soldier, Spy by John le Carré
The Wind in the Willows by Kenneth Grahame
Roger Parker of personalbrandingblog.com
explained on his website, "Sometimes the most important lessons in
personal branding are the simplest ones, like using alliteration, or
repeated “hard” sounds, to make the title of your brand-building book
stand out and be easy to remember." You want readers, fans, and your
potential audience to enjoy your book's title. Alliteration can help
that title roll off the tongue nicely. If your book's title is memorable
and fun or easy to say, people will talk about it. The alliteration
will stand out in conversation or in the review section of a website.
According to Mike Ball, author of 'Banjos, Boats and Butt Dialing',
alliteration can be a very effective tool for a humorist. Ball
explains, "I rarely use it for serious subjects but judiciously used,
alliteration is an author's best friend. Since humor is all about
timing, alliteration forces the reader to participate in the timing you
are trying to set up. That's why my book title 'Banjos, Boats and Butt
Dialing' gets people to laugh before they crack the cover."
As
J.R.R. Tolkien observed, alliteration "depends not on letters but on
sounds." Thus the phrase know-nothing is alliterative, but climate
change is not."
Domey
Malasarn from the website "The Literary Lab" feels that alliteration
can belong in titles as well as within your book. "I have used it on
occasion myself in places where I thought it was helpful. For example,
if I had a sentence like 'Alfred was furious.' I might revise it to
"Alfred was angry." because to me it pairs the subject of the sentence
with his emotion a little more powerfully."
Puja Lalwani of buzzle.com
explains, "The importance of alliteration should not be undermined as
just another literary device that is beyond comprehension. It is highly
useful and most invaluable, whether just to drive a point home, make for
a fun read, or as a marketing tool that will leave your product etched
in the mind of the consumer."
On the website, helium.com,
Stella McIntyre perfectly outlines the benefits of using alliteration
across various mediums. "Although most commonly used in literature, most
particularly poetry, alliteration can also be found in non-fiction
writing: leaflets, newspaper headlines, advertising and merchandizing.
Its effect is twofold. Firstly it draws attention to and emphasizes a
phrase and secondly, it can create connotations that significantly add
to the understanding and enjoyment of a writer's meaning."
The Bottom Line:
Alliteration in book titles will help people remember your book title
because it will help your work stand out and engage your reader before
they even open your book.
About Book Publicist Scott Lorenz
Book
publicist Scott Lorenz is President of Westwind Communications, a
public relations and marketing firm that has a special knack for working
with authors to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors
promoting all types of books, whether it's their first book or their
15th book. He's handled publicity for books by CEOs, CIA Officers, Navy
SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His
clients have been featured by Good Morning America, FOX & Friends,
CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA
Today, Washington Post, Woman's World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-
Again, to sign up for Thursday’s call go here now:
http://j.mp/1i7jVmZ
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