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Monday, September 13, 2021
Your Audience Is Waiting for You ... via @makeyourmarkps
Yooooo, Motown Writers Network
If you're like me, you ain't got time to beat around the bush. As you probably already know, I'm a self-publishing and author branding coach, and I help people like you build profitable brands, get consistent book sales, and position themselves for full-time authorpreneurship. In a gist ...
And today, I will be sharing with you 3 reasons why you should build a ready-to-buy audience before your next (or first) book launch.
But before I do, I gotta remind you about my free live training tomorrow: HOW TO BUILD AN AUDIENCE BEFORE YOU LAUNCH. I'm hosting the training live inside the Savvy Author Society free Facebook group, and I would love to see you there!
As a member of the Savvy Author Society you already have access to the training tomorrow. If you miss it live, you can always catch the replay.
We had our first live training session last week: Five Reasons to Stop Selling Your Book, and it was bananas! You can catch the replay for that one, too. Just CLICK HERE.
Anyway ... More importantly, today, I will be helping you make a solid decision of whether you want to have readers begging to buy your book when it drops or, instead, spend your time waving your book around to random people who don't care about it, begging them to buy it ...
The thing is, profitable self-publishing is NOT suitable for everyone. That's the truth.
I know of so many authors who were excited about launching their books and wanted to hit bestseller lists, sell thousands of books, and really make an impact ... but they never got anywhere because they didn't dig deep enough to truly understand why building an audience BEFORE you launch is so important.
After being in these indie streets for a while now and helping dozens of self-published authors, I've come up with the main reasons why anyone who wants to be a full-time authorpreneur must build their audience before launching. And it may not be what you imagined, Sylvia!
#1: Because nobody cares about your book, so they won't buy it just because you asked. It's your job to make them care, but not about your book, about your brand. And they will buy the book and all the others because you took the time to connect them with your brand first!
#2: It's more front-loaded work, but it makes selling sooooo much easier in the end. Yes, you have to do some consistent work and put some systems in place to build an audience of target readers on multiple platforms. Yes, there's a lot of prep work to do, but having an audience of ready-to-buy readers gives you permission to sell effortlessly! No more begging!
#3: Because, as a self-published author, you are a business, and any successful business knows that you must know and grow your audience in order to have long-term, sustainable success. What good is launching if you don't have anyone to launch to? Not good at all ...
What about you? Do any of these reasons resonate with you?
I want you to get real clear on the reason(s) behind why you want to be an author and self-publish your book. Let's skip all the superficial reasons. I want you to dig deep to truly figure out why you want to get your book into readers' hands.
You may realize at the end of the day that creating a profitable author brand so you can position yourself to be a full-time authorpreneur ain't for you, and that's okay. But if you know that you're all the way 'bout this authorpreneur life, and you're willing to do what it takes, I'm here to walk this journey with you!
And we can start with my free Audience Builder training tomorrow inside the Savvy Author Society free Facebook group. Just CLICK HERE to RSVP.
So let me know… what's your personal WHY for wanting to to get your book(s) into readers' hands and be a successful self-published author?
Why are YOU interested in self-publishing? Why would YOU like to achieve those big, audacious author goals?
I don't think that it's a coincidence that you're here. Hit reply and let me know…
P.S. When you're ready, here are three ways my team and I can help you begin your transformation into a successful authorpreneur:
1. Apply for The Savvy Self-Publishergroup coaching program, and get access to a free private training that will teach you my proven framework for creating a long-term sustainable career as an authorpreneur.
2. Get my mini workshop bundle, 1K IN 30 DAYS for Authors to learn how to build a marketable Instagram author page and get 1,000 target reader followers in 30 days for just $37. Click here to get it now: www.1kin30days.com