What Makes a Book Profitable?
Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for?
If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.
Do you know specifically what your audiences wants or needs?
Yes, you have good information to share; just don't tell it in your book or lecture on what you know. You know too much. A bestseller needs to engage, entertain, and educate, but only on what your audience wants to know, not what you know.
No, not everyone will want to buy your book. Have you surveyed them with questions aimed at where they are challenged or concerned about now? For instance, in one coaching session with an author of an astrology book, he thought his audiences were people curious about his topic, and other therapists and coaches in the field such as psychics, astrologers, tarot readers, and numerologists. At the end of the social media and web copywriting sessions, he realized he had quite a few audiences to market to. How would he do that? One answer is to write 2 blogs a week, each to a specific audience to build his website visitor numbers and finally sell books to them.
If your book is already done and it's to a general audience, you will have competition with big names and big marketers in your field. Think "Chicken Soup for the Soul" series. The authors/marketers set the bar really high for others. On the other hand, you can preplan and really know your one, primary audience and write just for them. This laser focus helps you write a more engaging book, a shorter book, and one that will really sell well with less and easier marketing. Maybe this is why eBooks have become so saleable! Today's readers don't have all the time in the world to read books. They want to cut to the chase and get easy reading how to's to help them solve their particular problem.
Make Sure your Book is Marketable Before you Finish it
One big problem with emerging non-fiction authors is that they don't set up ahead of time a plan and actions to make sure their books will serve their audience and become financially successful. Why would any sane person who wants book readers not set it up to succeed?
To Double your Profits Write Down your "Essential Nine Hot-Selling Points" Before you Write your Book
These nine hot-selling points to write include:
1. Your laser focused title.
2. Your book's 4 color front cover.
3. Chapter thesis or theme if it's fiction.
4. Know your primary audience.
5. Your book's sparkling introduction.
6. Your book's Table of Contents from Chapter Titles to Brand you.
7. Your book's benefits and features.
8. Your book's 30-60 second "tell and sell."
9. Your book's back cover or web sales letter.
Here's a bonus Hot-Selling Point!
10. Testimonials from your readers and professionals that go on your web sales letter or back of the print book.
Knowing these and using them throughout your book will guarantee your chapters will be lively and engaging, your copy will answer your readers' concerns and challenges, so they will finish and praise your book, and your book will be set up to be the #one way to brand you and your business, a sure way to building wealth and keeping your name in lights.
Want to double your profits from your book? Two Choices
1. Read my $15.95 book and get specific answers. bookcoaching.com/tips-writing-a-book.php
2. Schedule a book coaching session for $55 to laser focus you efforts to get your book finished and selling. bookcoaching.com/book-coaching.php
25 year Book Coach, Judy Cullins helps you in business to write a "best seller" and build your brand with a short book to sell all the books and get all the clients you need.
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