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Launching your book needs a lot of pre-publishing work. You want your book's audience to know you, like you, and trust you. I urge new authors, and even experienced authors, to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE it's published, either online or in print.
Here's Pre-Marketing Steps to Work on Now
1. Create 5-10 informational and how-to articles for www.ezinearticles.com or www.hubpages.com.
These high-traffic sites with millions visiting each day (your site has about 50-300 a day) will show your audience your information. Be sure to attract your best audience within the article with a compelling free eBook, newsletter, special report, or YouTube video tips at your site.
Submit each original article to one online publication site only, to avoid duplicate content. Your own book selling site will get a lot more targeted visitors. If they read your article and visit your site, they are already pre-sold.
Plus, you will be building backlinks, which can greatly improve your website's standing in Google searches.
2. Create your own book-selling website or add a sales letter to your current business website.
When your article readers visit your site, they also need a reason to buy, so be sure to put up a strong, short sales letter with plenty of testimonials.
3. Know the BIG 3 Marketing Machine that is still the # one way to get more sales.
-Create a great selling website.
-At least one per week – submit an article to an online publication site that answers specific questions your target audience is dying to know.
-Write a stellar book that really engages your best audience and shows you as the savvy expert.
4. Install WordPress or another blog platform at your site.
Put up valuable content that illustrates your expertise and pulls your audience to purchase your book or your service. Share this link at Twitter and other social networks (don't forget targeted LinkedIn groups!).
5. Comment on other high-traffic blogs that reach your particular audience.
You should also join a few social networking groups at LinkedIn and comment when you can to show your wisdom.
Better yet! Submit guest blog posts to other high-traffic blogs and earn new targeted followers and potential book buyers.
6. Create a twitter account and start sharing tips from your expertise.
Also stay in touch with your core audience there or gurus in your field. Connect your twitter tweets to show up at your Facebook Page and your LinkedIn account. Websites like www.hootsuite.com can help you better managed these.
7. Send how to tips (5-7) from your book as press releases.
They'll be more likely to get published. Media wants how-to's, not promotional stuff.
8. Know and write your book's 9 'Essential Hot Selling Points.'
These will include a list of 5-10 benefits (not features), your best audience, and your best title and cover, the # 1 hot selling point that sells at least 25% more books.
Know these before you even write your book, so it speaks more personally to your audience. Speaking to general audiences dilutes your message and the word-of-mouth sales that come from reader satisfaction. Be sure to find your targeted audience(s) first.
While this all looks like a lot of work, your book sales will wither and die without these publicity, promotion, and marketing supports for your book's success. Commit to this and get help from a mentor in this field who knows the business needs around books.
Sharing is Caring!
Where are you with your book's pre-marketing? What's worked so far? What failed? What do you need further insight on? Please share your stories and questions, as we all benefit :)
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