Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
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Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!
Lights, camera, action! Are you ready for your close-up? If you're not, you really should be. Video can be a great way to promote a book, and this week we're looking at ways you can use video to help promote your book! We've got so much great content in this issue, tons of tips and marketing tricks. Feel free to pass this issue along to a friend who needs a marketing nudge!
Oh, and I'm so excited - my latest book, Get Published Today, is finished and heading to Amazon right now. It should be up in two weeks, I can't wait! Next issue we'll have a special promo so be on the lookout. Wow, writing a book is a lot of work, isn't it? But I'm so thrilled it's done, I can't wait to get that finished copy. It's a great feeling, isn't it?
Well, for most of us summer is over and the beautiful Fall is here. We hope you have a wonderful September and thank you for reading our newsletter. We'll see you again in two weeks!
Wishing you publishing success,
Penny, Paula, Sherrie, Amy, Brittany and everyone at Author Marketing Experts, Inc.
NEW from AME: Screen Adaptation Service
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Our Screen Adaptation is for practical dreamers. It's about looking at the big picture - literally and figuratively. It's also about technique. Talent without technique crawls on its knees through the marketplace. Simply put, our expert screenwriters have the know-how to turn a manuscript that's purely a reading experience into a work that attracts an audience.
Feature Article: Five Fun Things You Can Do With Video
You hear it all the time: video sells. But often we find ourselves with a nice little YouTube channel and one video, at a loss for how to create additional content or what might be compelling. If this describes you, or if you haven't even started doing video for the same reason, then let's look at some creative ways to get yourself and your message on video!
Creating professional content:
First, don't make creating video too complicated. Just about every phone or device has a video camera on it, and while I don't recommend using phones as a long-term video recording device, it's handy to have with you when you're doing videos on the fly. To get started though, get yourself a small video camera. I used to love the Flip cameras until they discontinued making them, but Kodak has some great devices, and if you have an iPad2 and haven't experimented with the video on it yet, you might want to try it, it's really fantastic.
· Setting: Experiment with some different settings and lighting. I used to do a lot of videos in my kitchen because the natural lighting was so good there. You can see a few of them here: http://www.youtube.com/user/BookmarketingAME#p/u/17/jH4pCWcrXuY. It's a pretty basic system, but it worked really well. You can, of course, film videos outside, too. This works well for most settings. As I said, experiment with different settings until you find one you like.
· Editing: You'll need to edit your videos, but trust me on this one, it's not hard at all. I got the Roxio software which includes an editing suite, it's fantastic and I love it. Very easy to edit, add titles, etc. to the video.
· Length: I generally recommend no more than 2 minutes for any video unless it's educational. Studies show that interest really starts to drop off once you hit the minute and a half mark, so keep it short and sweet!
· YouTube Channel: I highly encourage you to get one channel that's branded to you. Don't just upload your videos to various sites.
Now, let's look at some fun and creative things you can do with video!
Case Studies: This is a fun way to talk your consumer through some of the fantastic stuff you've done. You can do this with the person involved (if the case study is about the individual), or you can just talk through the case study and show examples as warranted.
Behind the scenes: People love behind the scenes. For our upcoming AME retreat we're planning to film portions of our meetings so we can share the "nuts and bolts" of PR with our viewers. If you're doing a lot of research for your book, or going to special places to do research, this is a great opportunity to do behind the scenes video. Or maybe you're working with your cover person on a cover design; try to get this on film too. The "insider" process is often intriguing to consumers.
Training: Training videos are great and often very helpful; in fact, I do a lot of these. It's the majority of videos we film. Training videos can be about anything at all.
Client/Reader responses: Can you get a reader to talk about your book on camera? I always take a camera to an event; it's a great opportunity to capture input and feedback from readers and clients.
Interviews: It's great when you can get an interview with someone in your field, even better if you can capture it on video. If you're going to an event, always take a video camera with you. Often times you can get an interview right there on the spot which will make it easy.
Video doesn't have to be challenging or a burden to create. It can be a quick and simple way to get the word out there about you, your book or product and, it's a great way to drive traffic to your website. We love our YouTube channel, and we know you'll love yours too!
Need Book Marketing Content? Visit the articles page on our AME website and you'll find a range of articles by Penny, which may be used along with her byline (provided at the top of the page) at no cost. The complete list is at http://www.amarketingexpert.com/articles/.
Learn 'How to Succeed Online and Sell More Books' and much more on AME's Book Marketing Channel on YouTube. New videos are added regularly to keep you up to date on all things book marketing! http://www.youtube.com/user/BookmarketingAME.
When I worked with a pharmaceutical company last year, I noticed that one of the ways they generated positive PR was to donate products and basic necessities to struggling community health centers and clinics. The company even sponsored its own clinics and would perform routine check-ups for children at schools in impoverished neighborhoods.
The story would get picked up by a local newspaper or news station and helped to spread the message that our company cared about the surrounding community. It was a great marketing strategy since people appreciate companies that give back to the community. When they see companies donating their time and products to help their children and neighbors, they are more inclined to purchase from the company.
This strategy worked for a large pharmaceutical company, but it also works for authors who are trying to market a new book. Here are two simple ways that authors can give back to the community without making monetary donations:
1. Donating product - In this case, the product is the new book that the author is promoting. Offer to donate a few copies of the book to help build a new public library or build up the collection in a struggling library. If applicable, offer to donate the book to a school library if the school is having trouble affording books. This will show the community that you care about others strengthening their reading skills and are donating materials to help them accomplish their reading goals. Parents and adults who have reading problems will be very appreciative of the new material to help them learn a vital skill.
2. Donating time by offering a free reading - Offer to read the book at a local library and then sign copies of it at the end. People appreciate it when authors take time out of their busy schedules to read their books to the audience. If it is a great book, people will be inclined to purchase a copy to re-read and share with friends who will also go out and buy the book. If applicable, offer to read the book to a classroom. If the children like it, they will ask their parents to buy the book. Parents are more likely to go ahead and purchase the book because you showed that you care about the children developing their reading skills.
When you follow any of these tips, it is possible that a local newspaper or news station will pick up the story. You could be interviewed afterwards and given the opportunity to give a brief synopsis of the book along with a cliffhanger which will entice others to purchase the book and read it for themselves. It will also show the community that you care about the importance of literature and they will be more inclined to support those that support their kids, friends, and neighbors. Philanthropy is a great way to generate positive PR while giving back to the community: a true win-win situation!
Guest post by Adam Bruk, who is a marketing specialist for an online sunglasses company, http://www.sunglasswarehouse.com. When he isn't busy analyzing retail trends in men's sunglasses, he enjoys golfing, playing football, and reading case studies about successful advertising campaigns.
The Indie Excellence Awards contest is taking submissions!
NIEA celebrates overall excellence, including design and promotional text. To enter, please send one copy of your book per category entered. Books with publication dates of 2009, 2010, 2011 and 2012 are eligible. Books published anywhere in the world may be submitted as long as they are in English and can be purchased in the United States.
Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - has to offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go!
How to Get Your Book Reviewed, Tuesday, Oct. 4 at 7 p.m. Eastern
It can be a challenge to get your book noticed amid the hundreds of thousands of new titles published every year. With so much competition, reviews are one of the best ways to boost book sales. Join us as guest Dana Lynn Smith discusses how to find prospective reviewers, request reviews and then take those published reviews to the next level.
About our guest: Dana Lynn Smith, author of the Savvy Book Marketer Guides, has a degree in marketing and 16 years of publishing experience.
* All About Ghostwriting * Publishing Insights from Ellora's Cave * Re-Purposing Your Content * The Future of Author Events * Selling Your Book in Bulk and Special Sales * What Authors Must Know About Book Cover Design * Literary Agents and Their Evolving Role in Publishing * The Dos and Don'ts of Distribution, Parts 1, 2 and 3 * SPECIAL GUEST Seth Godin: Poke the Box * Smart Self-Publishing: Why Book Design & Editing Matter * Smart Self-Publishing: Making Money with eBooks * Smart Self-Publishing Series: Becoming Your Own Publisher * Branding: The Secret to Selling More Books * Secrets to Getting Your Book Into Libraries * Getting Your Book into Bookstores with Elaine Wilkes * This Book Will Make You Money with special guest Jim Kukral * How to Make Money on Twitter * A Self Publishing Success Story * From Blog to Book * The Digital Book Revolution * Powerhouse Promotion with Marci Shimoff * eBooks: the Savior of Publishing or the Foe? with Joe Konrath * Special Guest Mari Smith, queen of Facebook * All Things Twitter! with Warren Whitlock
Join Penny's Webinar: Fans, Followers and Friends
Penny will present the following webinar through Sept. 18 for the Romance Writers of America, but others are welcome to sign up, too! Title: Fans, Followers and Friends - How to Maximize and Monetize Social Media. This week-long class will teach you how to leverage the essentials of Facebook, Twitter and YouTube for book success.
If you're looking for a way to schedule content on Twitter, try Buffer, http://bufferapp.com/. It takes just a few minutes to set it up and it works great!
If you've got a Reader Tip you'd like to share, please send it to firstname.lastname@example.org with the subject line "reader tip." Submissions should be 75 words or less.
WHO ARE WE
Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.
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