Monday, September 19, 2011

[PODCAST] Barbara Techel - Selling Books Through School &Library Author Appearances via @vvolkman

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On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with
children's author, publisher, and marketing guru Barbara Techel. She
is the award-winning author of the Frankie the Walk 'N Roll Dog book
series. She has shared her story of hope and inspiration about her
dachshund, Frankie, who is in a wheelchair, with thousands of children
and adults since 2007. To date they have made over 300 appearances in
Wisconsin and many more via Skype to classrooms across the US and
Canada. Barbara is also a speaker and publisher. She appeared on our
show to help all authors who may be having trouble getting started in
speaking at schools and libraries some ideas and inspiration.  A few
topics we covered include:

  * What to include in your presentation.
  * Types of presentations
  * Ideas for what fiction authors can speak about
  * Pitfalls to avoid in pitching classroom appearances
  * Appropriate length for various ages
  * Managing the sales appropriately
  * Where to speak: In-person and via Skype
  * What to charge for classroom appearances
  * Marketing your message and appearances to schools

Download the f-ree podcast at
Authors Access: 30 Success Secrets for Authors and Publishers
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